If you are a new race director looking to get your race established in your local area and become an annual community event create manageable and reasonable sponsorship levels . Don’t go overboard!! As a new race the goal should be to attract the maximum  number of sponsors rather than trying to land that one big fish. For example, if your committee goal is to raise $5000 in sponsorships you are FAR better off having 10 sponsors with an average sponsorship level of $500 rathe

For a minute put yourself in the shoes of your potential sponsors (and by sponsors I mean companies rather than individuals). Most companies receive a steady stream of sponsorship requests year round. These requests far exceed what has been budgeted. I’ve spoken to many sponsors over the years (both as a race director and timer) and the first question is invariably: How does this request for sponsorship money align with our organizational vision and the message we are trying

Yes that’s right we’re back! After a solid fifteen months of lockdowns, restrictions, remote work and masks life is finally getting back to normal for North Star Timing. We were actually busy for a spell last September/October as well as this past spring (actually very very busy spring 2021) as the local high schools scheduled fewer large invitationals but many more smaller 2-3 team cross country and track meets. On some days this past spring we were timing two events a day.

Not too long ago the majority of race registrations. were completed on paper forms. Today, 99% of all race registrations are processed online and paper registrations (other than on perhaps race day) are a thing of the past. It’s important as race director you become familiar with the basics of online race registration and how it works.   When online registration took off in about 2005 there was an explosion of online registration companies. Over the last few years however the