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Mike Merra
Apr 15, 20221 min read
Where Should You Host Your Race?
We often get asked by race directors for new events, where should they host their race? While some non-profits will hold their race at...
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Mike Merra
Mar 27, 20222 min read
Race Postmortem--What did not go well and how can you improve your event?
After your event you need to ask yourself these two important questions: What did not go well? Did registration flow smoothly? Were the...
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Mike Merra
Mar 19, 20221 min read
Race Postmortem--Creating a Self Critical Analysis of Your Event
Once you’re event is over my guess (and hope) is that you’re exhausted but satisfied with your event but even more thrilled you don’t...
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Mike Merra
Mar 12, 20221 min read
Registering Runners for your Event
Not too long ago the majority of race registrations. were completed on paper forms. Today, 99% of all race registrations are processed...
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Mike Merra
Jul 16, 20211 min read
Were Back!!!
Yes that’s right we’re back! After a solid fifteen months of lockdowns, restrictions, remote work and masks life is finally getting back...
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Mike Merra
May 15, 20202 min read
Target the Right Sponsors
For a minute put yourself in the shoes of your potential sponsors (and by sponsors I mean companies rather than individuals). Most...
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Mike Merra
May 15, 20202 min read
Don’t Go Overboard!
If you are a new race director looking to get your race established in your local area and become an annual community event create...
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Mike Merra
May 15, 20202 min read
Create a Sharp Sponsorship Packet
Last week we introduced two important keys to the success of any new race: sponsorships and marketing. This week we want to begin talking...
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Mike Merra
May 15, 20201 min read
Some Thoughts on Sponsorship's & Marketing Your Race
We tell new race directors that you can put together the most awesome race ever, with incredible scenic vistas, the coolest sport-tek...
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Mike Merra
May 15, 20202 min read
"Volunteer" 5k Race Directors for Non-Profits--Do not Despair!
It usually starts something like this...You’re a good person…You want to be a contributing member of your community. You are a “doer“...
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Mike Merra
May 15, 20202 min read
Chip v. Standard Timing: What is Best for Your Race?
One of the most frequent questions we receive (especially from brand new races) is whether we recommend chip or standard timing.
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