One of the most frequent questions we receive (especially from brand new races) is whether we recommend chip or standard timing. As some of you know “chip timing“ is where an RFID chip (RFID is an acronym for “radio-frequency identification” ) is affixed to the back of the runner’s race bib, which is then detected by an antenna embedded in either the finish line mat and/or an antenna placed right next to the finish line. There are many excellent chip systems out on the market

It usually starts something like this...You’re a good person…You want to be a contributing member of your community. You are a “doer“ and like helping others. So, true to form you join your church outreach group, high school sports boosters club or perhaps the local green iguana protection society so you can “give back” to your community. You also happen to be a runner (or maybe you're not a runner but you like wearing comfortable running shoes so everyone thinks you are) . O

We tell new race directors that you can put together the most awesome race ever, with incredible scenic vistas, the coolest sport-tek shirt you’ve ever seen and a post-race food spread that would put the NYC chefs to shame, but if you don’t raise funds through sponsorships  sufficient to underwrite your event as well as properly market  your race you drastically decrease the chances that your race will become a financial success. In our experience many new race directors (and

Last week we introduced two important keys to the success of any new race: sponsorships and marketing. This week we want to begin talking about race sponsorships. Most new race directors assume that the bulk of their revenue will be derived from race registrations. This is not a correct assumption. Financially successful races have already, long before online registration opens, secured sufficient funds through sponsorships to ensure the financial viability of their race. The