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    Milford Middle School 5th & 6th Grade Track Invite

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    Where Should You Host Your Race?
    Mike Merra
    • Apr 15
    • 1 min

    Where Should You Host Your Race?

    We often get asked by race directors for new events, where should they host their race? While some non-profits will hold their race at...
    2 views0 comments
    Race Postmortem--What did not go well and how can you improve your event?
    Mike Merra
    • Mar 27
    • 2 min

    Race Postmortem--What did not go well and how can you improve your event?

    After your event you need to ask yourself these two important questions: What did not go well? Did registration flow smoothly? Were the...
    2 views0 comments
    Race Postmortem--Creating a Self Critical Analysis of Your Event
    Mike Merra
    • Mar 19
    • 1 min

    Race Postmortem--Creating a Self Critical Analysis of Your Event

    Once you’re event is over my guess (and hope) is that you’re exhausted but satisfied with your event but even more thrilled you don’t...
    9 views0 comments
    Registering Runners for your Event
    Mike Merra
    • Mar 12
    • 1 min

    Registering Runners for your Event

    Not too long ago the majority of race registrations. were completed on paper forms. Today, 99% of all race registrations are processed...
    6 views0 comments
    Were Back!!!
    Mike Merra
    • Jul 16, 2021
    • 1 min

    Were Back!!!

    Yes that’s right we’re back! After a solid fifteen months of lockdowns, restrictions, remote work and masks life is finally getting back...
    25 views0 comments
    Target the Right Sponsors
    Mike Merra
    • May 15, 2020
    • 2 min

    Target the Right Sponsors

    For a minute put yourself in the shoes of your potential sponsors (and by sponsors I mean companies rather than individuals). Most...
    14 views0 comments
    Don’t Go Overboard!
    Mike Merra
    • May 15, 2020
    • 2 min

    Don’t Go Overboard!

    If you are a new race director looking to get your race established in your local area and become an annual community event create...
    6 views0 comments
    Create a Sharp Sponsorship Packet
    Mike Merra
    • May 15, 2020
    • 2 min

    Create a Sharp Sponsorship Packet

    Last week we introduced two important keys to the success of any new race: sponsorships and marketing. This week we want to begin talking...
    2 views0 comments
    Some Thoughts on Sponsorship's & Marketing Your Race
    Mike Merra
    • May 15, 2020
    • 1 min

    Some Thoughts on Sponsorship's & Marketing Your Race

    We tell new race directors that you can put together the most awesome race ever, with incredible scenic vistas, the coolest sport-tek...
    2 views0 comments
    "Volunteer" 5k Race Directors for Non-Profits--Do not Despair!
    Mike Merra
    • May 15, 2020
    • 2 min

    "Volunteer" 5k Race Directors for Non-Profits--Do not Despair!

    It usually starts something like this...You’re a good person…You want to be a contributing member of your community. You are a “doer“...
    48 views0 comments
    Chip v. Standard Timing: What is Best for Your Race?
    Mike Merra
    • May 15, 2020
    • 2 min

    Chip v. Standard Timing: What is Best for Your Race?

    One of the most frequent questions we receive (especially from brand new races) is whether we recommend chip or standard timing.
    111 views0 comments

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    978-730-5846

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