Mike Merra
Where Should You Host Your Race?
We often get asked by race directors for new events, where should they host their race? While some non-profits will hold their race at...
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Mike Merra
Mar 27, 20222 min read
Race Postmortem--What did not go well and how can you improve your event?
After your event you need to ask yourself these two important questions: What did not go well? Did registration flow smoothly? Were the...
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Mike Merra
Mar 19, 20221 min read
Race Postmortem--Creating a Self Critical Analysis of Your Event
Once you’re event is over my guess (and hope) is that you’re exhausted but satisfied with your event but even more thrilled you don’t...
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Mike Merra
Mar 12, 20221 min read
Registering Runners for your Event
Not too long ago the majority of race registrations. were completed on paper forms. Today, 99% of all race registrations are processed...
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Mike Merra
Jul 16, 20211 min read
Were Back!!!
Yes that’s right we’re back! After a solid fifteen months of lockdowns, restrictions, remote work and masks life is finally getting back...
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Mike Merra
May 15, 20202 min read
Target the Right Sponsors
For a minute put yourself in the shoes of your potential sponsors (and by sponsors I mean companies rather than individuals). Most...
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Mike Merra
May 15, 20202 min read
Don’t Go Overboard!
If you are a new race director looking to get your race established in your local area and become an annual community event create...
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Mike Merra
May 15, 20202 min read
Create a Sharp Sponsorship Packet
Last week we introduced two important keys to the success of any new race: sponsorships and marketing. This week we want to begin talking...
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Mike Merra
May 15, 20201 min read
Some Thoughts on Sponsorship's & Marketing Your Race
We tell new race directors that you can put together the most awesome race ever, with incredible scenic vistas, the coolest sport-tek...
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Mike Merra
May 15, 20202 min read
"Volunteer" 5k Race Directors for Non-Profits--Do not Despair!
It usually starts something like this...You’re a good person…You want to be a contributing member of your community. You are a “doer“...
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Mike Merra
May 15, 20202 min read
Chip v. Standard Timing: What is Best for Your Race?
One of the most frequent questions we receive (especially from brand new races) is whether we recommend chip or standard timing.
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