Mike MerraApr 151 minWhere Should You Host Your Race? We often get asked by race directors for new events, where should they host their race? While some non-profits will hold their race at...
Mike MerraMar 272 minRace Postmortem--What did not go well and how can you improve your event?After your event you need to ask yourself these two important questions: What did not go well? Did registration flow smoothly? Were the...
Mike MerraMar 191 minRace Postmortem--Creating a Self Critical Analysis of Your EventOnce you’re event is over my guess (and hope) is that you’re exhausted but satisfied with your event but even more thrilled you don’t...
Mike MerraMar 121 minRegistering Runners for your EventNot too long ago the majority of race registrations. were completed on paper forms. Today, 99% of all race registrations are processed...
Mike MerraJul 16, 20211 minWere Back!!! Yes that’s right we’re back! After a solid fifteen months of lockdowns, restrictions, remote work and masks life is finally getting back...
Mike MerraMay 15, 20202 minTarget the Right SponsorsFor a minute put yourself in the shoes of your potential sponsors (and by sponsors I mean companies rather than individuals). Most...
Mike MerraMay 15, 20202 minDon’t Go Overboard!If you are a new race director looking to get your race established in your local area and become an annual community event create...
Mike MerraMay 15, 20202 minCreate a Sharp Sponsorship PacketLast week we introduced two important keys to the success of any new race: sponsorships and marketing. This week we want to begin talking...
Mike MerraMay 15, 20201 minSome Thoughts on Sponsorship's & Marketing Your RaceWe tell new race directors that you can put together the most awesome race ever, with incredible scenic vistas, the coolest sport-tek...
Mike MerraMay 15, 20202 min"Volunteer" 5k Race Directors for Non-Profits--Do not Despair!It usually starts something like this...You’re a good person…You want to be a contributing member of your community. You are a “doer“...
Mike MerraMay 15, 20202 minChip v. Standard Timing: What is Best for Your Race? One of the most frequent questions we receive (especially from brand new races) is whether we recommend chip or standard timing.