If you are a new race director looking to get your race established in your local area and become an annual community event create manageable and reasonable sponsorship levels . Don’t go overboard!! As a new race the goal should be to attract the maximum  number of sponsors rather than trying to land that one big fish. For example, if your committee goal is to raise $5000 in sponsorships you are FAR better off having 10 sponsors with an average sponsorship level of $500 rathe

For a minute put yourself in the shoes of your potential sponsors (and by sponsors I mean companies rather than individuals). Most companies receive a steady stream of sponsorship requests year round. These requests far exceed what has been budgeted. I’ve spoken to many sponsors over the years (both as a race director and timer) and the first question is invariably: How does this request for sponsorship money align with our organizational vision and the message we are trying